Human nature peculiarity: black PR is an advertising method!
The central emotions of our psyche, the most intensive ones are caused by love and fear. That can be strange that those two go hand in hand with the other. These emotions are rather complex ones and it is hard to determine them in one-sided way. We should be more flexible when dealing with such things. When thinking about online dating activity, these two major emotions appear together too. We look for love, we long for it, but… we are afraid of scam or of speedy development of the online relationship into something serious and so on and so forth. The Anastasia's International executives observed many situations of this type!
On the basic level one emotion excludes the other, so when you are happy, you are not able to experience fear and on the contrary. There is a solution how to cope with fear. It will be reduced if you direct your attention to some outside source. When people are afraid, they can do strange things. People who were subjected to the scammers’ attack tend to blame the whole industry for their mistakes. They base their decisions and views on the experience they had in the past and if the experience is negative, then watch out! The attack will have no mercy! Anastasia web agency agrees that certain order must be made because of the chaotic activities of short-lived companies. Even if they do not cheat anybody and do not take part in scammers' actions, the fact that they do not have steady position on the market make them careless about such facts as antiscam measures. This contributes to disrespect of customers to the industry upon the whole.
People are creatures who can be hard to understand and terrible scam which should be in fact black PR for the whole dating industry, turns out to the benefit of the dating site. People are shocked over certain scandal in the net, interested in the details, some want to entrap scammers and apply to the sites being very suspicious at the same time about them. Anastasia noticed the burst of activity after scandalous publications online. People come to dispose fraud, but stay because they see that it is a worthwhile activity, bringing kindness to all participants of the process. So what was meant to be black PR against the brand worked for it.